Well this should not come as any real surprise… Effective January 30th BlackBerry and Alicia Keys will part ways. Alicia Keys took the title of Global Creative Director during the BlackBerry 10 launch. She has been a big part in BlackBerry’s push to get into the consumer market with the BlackBerry Keep Moving Projects and launched the BlackBerry Scholars Program. She also set the world on fire with her new tour.
Statement from BlackBerry:
BlackBerry and Alicia Keys have completed our year-long collaboration. We thank Alicia for her many contributions including providing creative direction for the BlackBerry Keep Moving Project which attracted more than 40 million visits, advocating for women in STEM and launching the BlackBerry Scholars Program. We have enjoyed the opportunity to work with such an incredibly talented and passionate individual.
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